Nigeria Sms What are Short Code Keywords?
Keywords are a powerful tool when teamed with a Short Code – it’s a unique SMS identity.
Keywords are the words that your customers use to identify the product, service or request they’re interested in. In Nigeria, SMS for many customers are driven by short Code keywords.
Why use Short Code Keywords?
Used with a Short Code it’s incredibly memorable, and the keyword gives your brand great exposure.
Consumers can easily make contact, improve interactions and generate leads. The response from a Short Code number is almost immediate, translating to high returns and you never miss a lead.
We’ve all seen it: ‘SMS “PORTAL” to request information’, and it’s that effortless for your customers to contact you.
Keywords are great for a variety of campaigns and initiatives:
- Respond to a promotion or offer
- Request information or a brochure
- Request a callback
- Receive a promotional coupon/voucher
- Place a competition vote
- Book a test drive
Just as you need to make it easy for your customers, SMSGains makes life easy for you. Our keyword platform has been designed to be easy-to-use, ensuring that anyone, anywhere can manage his or her keywords and Short Codes.
The advanced management tools on the SMS keyword service allow you to alter how you receive the message, by email, mobile or to a URL, and even the response you send.
Most businesses use SMS in Nigeria and drive it with keywords.